The Alley Concept Store at De Garden Mall

The Alley Concept Store

The Alley

A storefront with the name "THE ALLEY" in large illuminated letters above a row of windows. The area in front of the store is covered in artificial grass and furnished with blue chairs and wooden tables. String lights are hung overhead.

Outdoor Seating Area

A storefront with large glass windows and an outdoor seating area. The seating area includes several blue folding chairs and a portable table, all branded with a logo. Reflections in the glass show trees, cars, and the sky. A sign with a cartoon character and text is visible on the right side of the storefront.

Swaganz Pistachio Series

The storefront of a shop called Swaganz, featuring a large illuminated sign with the text "swaganz" and "HAPPY PISTACHIO SERIES". The glass facade displays cartoon characters, drinks, and the shop's logo. Outdoor seating with blue chairs and tables is visible in front of the shop.

The Alley Storefront

The exterior of a shop with the name "THE ALLEY" prominently displayed on a sign above the entrance. The shop has large glass windows and an outdoor seating area with several wooden tables and chairs. Palm trees decorated with string lights are visible to the right of the storefront.

The Alley

The exterior of a modern cafe with large glass windows and doors. Outdoor seating with black tables and chairs is visible on the patio. A prominent sign with the name "THE ALLEY" is displayed on the glass facade. Above the cafe, a large, stylized sign with Asian characters is mounted on the building's overhang.

The Alley Storefront

The exterior of a store with a prominent sign that reads "THE ALLEY" in large blue letters. The storefront features a modern design with vertical metal siding and string lights overhead. To the left, another establishment with a sign reading "Pretty Me" is visible. In front of the stores, there are several blue chairs and tables set up, suggesting an outdoor seating area. A large air cooler unit is placed to the left of the entrance. The overall scene is set against a twilight sky.

The Alley

The exterior of a shop called The Alley at night. String lights are hung above the entrance. There are outdoor seating areas with blue chairs and tables on artificial grass. The shop has large glass windows and a sign above the entrance that reads "THE ALLEY" with a logo.

Swaganz Happy Pistachio Series

The exterior of a shop with large glass windows displaying colorful graphics and signage. The shop's name, "swaganz HAPPY PISTACHIO SERIES," is prominently displayed on the window. Inside, people are seated at tables, and a cartoon character with antlers is visible. A man in a black shirt and shorts is walking out of the shop.

The Alley Storefront

A nighttime exterior view of a storefront with illuminated signage that reads "THE ALLEY". To the left, a shop window displays a cartoon character and cherry blossoms. To the right, another shop has large glass windows revealing an interior with people behind a counter and a display of products.

Dessert with Toppings

A bowl of shaved ice dessert topped with brown sugar crumble and a decorative pick with a cartoon moose and the text "THE ALLEY". Two small white ceramic dishes are on the side, one containing brown sugar and the other with boba pearls. Two spoons are placed on a white platter beneath the bowl.

Dessert and Drinks

A table laden with various desserts and drinks, including a waffle with green cream and nuts, a slice of Swiss roll, a bowl of ice cream or parfait, and several cups of beverages. The cups and a sticker on the waffle bear the logo "THE ALLEY". In the background, cartoon cutouts are visible.

Dessert on a plate

A small waffle topped with green cream and crushed nuts sits in a white bowl on a white table. The background is blurred and shows a modern interior with blue accents and dark seating.

Brown Sugar Milk Tea with Boba

A clear plastic cup filled with brown sugar milk tea and ice. The cup has a blue alpha symbol logo. A cartoon reindeer peeks from behind the cup. Next to the cup are two small bowls, one with dry tea leaves and the other with brewed tea.

The Alley Drink Cup

A blue disposable cup with a black lid, branded with the logo "THE ALLEY" in white text. The cup has a subtle pattern of small, repeating star-like shapes. Creamy liquid is splashing around the cup. A circular inset shows three layers: black tapioca pearls at the top, a white layer of what appears to be foam or cream, and a yellow layer at the bottom, possibly jelly or fruit puree.

Display of Tumblers and Plush Toys

A display shelf with multiple rows of colorful tumblers and two plush bear toys. The tumblers are arranged on blue shelves within a white arched structure. Each tumbler has a logo on it. The plush toys are on the top shelf.

Display of Tumblers and Plush Toys

A display shelf featuring various colored tumblers with straws, each branded with a white alpha symbol. The tumblers are arranged in rows on blue shelves. On the top shelf, there are two plush toys, one brown and one black, resembling bears, and a silver decorative item.

Modern Cafe Interior

A modern cafe interior with a black leather sofa, colorful chairs, and white tables. The walls are concrete, and there is a prominent illuminated logo on the ceiling. Decorative circular emblems are mounted on the wall.

Brown Sugar Boba Drinks

Three plastic cups filled with brown sugar boba milk tea are displayed on a white counter. The cups have clear plastic lids and a swirl of brown sugar syrup and cream. The logo "α ALLEY" is visible on the cups. In the background, a person in a white shirt is visible, and a container of straws with the "ALLEY" logo is on the left.

Iced Coffee with Logo

A close-up shot of an iced coffee in a clear plastic cup with a lid. The cup has a dark blue logo that reads "α ALLEY". In the foreground, a short, blue glass contains a blue liquid. Another drink with a straw is visible in the blurred background. The setting appears to be indoors, possibly a cafe.

Cartoon Characters and Packaged Snacks

A display featuring large, cut-out cartoon characters resembling eggs and a round fruit. The characters have exaggerated facial features. Below them, a black shelf unit holds several small, packaged snacks, each with a cartoon character on the label. A blue sign with white text and a graphic of a coffee cup is partially visible on the left.

Cafe Interior with Seating

The image shows the interior of a cafe, viewed through large glass windows and doors. Inside, there are many tables and chairs arranged for seating. Some tables are round with marble tops and metal bases, accompanied by chairs with grey upholstered seats and metal frames. Other tables are smaller and round, with metal frames. In the background, more tables and chairs are visible, along with ceiling fans and modern, geometric light fixtures. A digital clock displaying '8' is mounted on the wall. The overall ambiance appears modern and clean, with a focus on providing ample seating for customers.

Modern Seating Area with Decorative Wall Art

A minimalist seating area featuring a round white table with a small silver lamp and puzzle pieces, two chairs (one cream-colored, one dark blue), and a transparent acrylic chair. The wall is adorned with circular decorative elements that emit a soft blue light.

Passion Fruit Drink

A tall, clear plastic cup filled with a vibrant orange and yellow passion fruit drink, complete with ice cubes and visible fruit pulp. A blue alpha symbol is printed on the cup. Beside the cup are a halved passion fruit, slices of lemon, and stalks of lemongrass.

Dessert and Drinks

A slice of purple cheesecake and two purple drinks with cream and boba are on a table. A wooden fork with "ALLEY" printed on it rests on a black slate plate. The drinks have a logo that appears to be an alpha symbol.

Dessert with Toppings

A close-up shot of a waffle topped with a swirl of cream and a festive reindeer decoration. The waffle is sprinkled with what appears to be brown sugar. Text labels indicate "THE ALLEY" on the decoration, "Royal No.9" pointing to the cream swirl, and "Crispy-Flamed Brown Sugar" pointing to the waffle.

Burnt Basque Cheesecake Slice

A slice of burnt Basque cheesecake is presented on a white paper liner atop a dark slate plate. The cheesecake has a deeply caramelized, almost burnt top and a creamy, pale yellow interior. A small wooden fork with the word "ALLEY" imprinted on it rests to the right of the cheesecake. The background is blurred, showing a textured surface.

Dessert with Lemon and Syrup

A white bowl filled with a fluffy, pale yellow dessert, possibly shaved ice or cake, is topped with a slice of lemon and a sprig of mint. A decorative pick with a cartoon reindeer and the text "THE ALLEY" is inserted into the dessert. Two small white pitchers, one containing a golden liquid (likely syrup) and the other a dark liquid, are placed to the right of the bowl. Three spoons are neatly stacked on a white platter in the foreground.

Store Interior with Merchandise

The image shows the interior of a store with merchandise displayed on shelves and a clothing rack. On the left, a white arched shelf unit with blue shelves holds various items, including plush toys, cups, and diffusers. On the right, a rack displays t-shirts in various colors. A large, illuminated circular logo with a stylized 'X' design is mounted on the white wall. The floor is concrete, and there are decorative moss arrangements.

Modern Cafe Interior with Puzzle-Themed Table

A minimalist cafe interior featuring a small round table with a puzzle design and a modern lamp. Two chairs, one cream-colored and one dark blue, are placed around the table. The wall is decorated with circular art pieces that have a star-like shape in the center, illuminated by soft white light. The floor is a polished concrete.

Dessert and Drinks

A slice of chocolate swiss roll with cream filling sits on a black slate plate next to two iced drinks in clear plastic cups. A blue tumbler with a straw is also present. The background shows a modern interior with blue walls and decorative circular light fixtures. Clothing racks are visible through glass doors in the distance. The logo "alpha ALLEY" is visible on the cups and on a small wooden fork.

Dessert and Drinks

A close-up shot of a dessert with a creamy topping and crunchy flakes, served on a white plate. Two drinks in branded cups are visible in the background, one red with black lettering and the other white with a blue logo. A small card with an image of food and text that reads "Oolomatcha" is placed near the red cup. A decorative reindeer figure stands on the dessert.

Dessert with Toppings

A white plate with a waffle-like dessert topped with cream, cocoa powder, and crispy flakes. A small pitcher of dark liquid is visible to the right. Text labels indicate

Cafe Counter with Pastries

A modern cafe counter with a display case filled with pastries. The counter is decorated with concrete blocks and illuminated with LED lights. A large illuminated logo for 'ALPHA ALLEY' is visible on the wall behind the counter. Two screens are mounted on the wall to the left.

Interior of a modern cafe with a counter and seating area

The image shows the interior of a cafe. A white counter with a grey cinder block base is in the foreground. On the counter are several small dishes with samples, a blue box, and some crumpled napkins. Behind the counter, a digital screen displays an advertisement for a drink. To the left, clothing is displayed on racks. Two large circular logos with a stylized 'X' are mounted on the wall. The overall aesthetic is modern and clean.

Display shelf with cartoon characters and cups

A black shelf unit displays various items, including two cartoon character cutouts, several reusable cups in different colors, a plush toy, and framed certificates or awards. A large green plant is visible to the right.

Happy Pistachio Series Display

A display featuring cartoon pistachio characters and a large sign that reads "HAPPY PISTACHIO" with "THE ALLEY" below it. There is also a smaller sign advertising a "BREW & BITE COMBO" for RM 20.9. The display is set against a plain wall with a black shelving unit behind it, which holds a few small jars.

Alpha Alley Counter

A brightly lit counter area with a large illuminated 'Alpha Alley' logo on the wall. A display case with packaged items is on the left, and a counter with menus, promotional materials, and a digital display is on the right. An 'ORDER' sign hangs from the ceiling.

Modern Cafe Interior

A clean and modern cafe interior with a white counter decorated with concrete blocks. Two circular logos with a stylized 'X' design are illuminated on the wall above the counter. A floral arrangement and a balloon are placed on the counter. In the background, a mirrored wall reflects the cafe's interior, showing more logos and a service area with cups and straws. A glass display case is visible on the right side of the counter.

Modern Lounge Area with Decorative Wall Art

A contemporary lounge space featuring a black leather sofa, several round tables with modern chairs, and a concrete floor. The walls are adorned with blue vertical banners displaying text and logos, as well as festive Chinese New Year decorations including tiger imagery and auspicious symbols. A floor lamp stands in the corner, and a ceiling fan is visible.

Farm Fresh Drink

A layered green drink in a clear plastic cup with ice, a white creamy layer, and a dark bottom layer. A blue alpha symbol is visible on the cup. A cartoon reindeer character with antlers and a blue shirt with an alpha symbol peeks from the left side of the cup. The Farm Fresh logo is in the upper right corner.

The Alley Google Review and Reusable Bag Promotion

A promotional display for The Alley features a cartoon character, a sign about a reusable takeaway bag costing RM1, and a sign encouraging Google reviews with a 5-star rating. Several reusable cups are visible below the display.

Modern Lounge Area

A contemporary lounge area with a black leather sofa, a green swivel chair, and a yellow accent chair. Several small tables and chairs are arranged throughout the space, with a large white table in the foreground. The walls are a neutral gray, and the floor is concrete. A prominent illuminated logo with the word "ALLEY" is visible on the ceiling.

Display of Tumblers and Plush Toys

A retail display featuring multiple shelves stocked with various colored tumblers, each adorned with a white alpha symbol. On the top shelf, two plush toys, one black and one brown, are placed alongside a decorative diffuser. The shelves are illuminated by soft lighting, and the overall presentation is clean and modern. The floor is a textured concrete.

Tea Samples

Four glass vials containing different types of loose leaf tea are displayed in wooden stands. Each vial is corked and has a small brass plaque with Chinese characters. The plaques read: 皇家9號, 白桃烏龍, 小山綠, and 阿薩姆.

Dessert with Toppings

A white bowl filled with shaved ice dessert, topped with crushed biscuits. Two small white ramekins, one with a purple liquid and the other with a dark liquid, are placed behind the bowl. A decorative sticker with a cartoon reindeer and the text "THE ALLEY" is stuck to the rim of the bowl. Four spoons are arranged on the right side of the plate. The bowl has a blue alpha symbol on its side.

Modern Cafe Interior

A minimalist cafe interior with a small table and chair in the foreground. The wall features circular decorative elements with internal lighting. In the background, a blue counter is visible with a person standing behind it.

Dessert with sauce

A bowl of shaved ice dessert topped with crushed nuts and a decorative pick with a cartoon reindeer and the words "THE ALLEY". Two small white pitchers containing dark liquid and a creamy sauce are on a white plate next to the bowl.

Chalkboard Menu

A chalkboard menu displays opening and closing times, along with a few menu items. The chalkboard is propped up on a wooden stand. Above the chalkboard, there are stickers for Foodpanda and Touch 'n Go eWallet.

Cafe Counter with Staff

A view of a cafe counter with two staff members behind it. The counter is decorated with colorful cutouts of food and drinks, including waffles, ice cream, cake rolls, and a lemonade. There are also some display items on the counter, such as a cake and pastries in a glass case. In the background, there is a rack of clothing and a television screen mounted on the wall.

The Alley Happy Pistachio Series Stickers

A sheet of stickers featuring cartoon characters related to pistachios and the brand The Alley. The stickers include a cup of bubble tea, pistachio characters with faces, a reindeer character wearing an apron with the Alpha logo, and a tub labeled 'Happy Pistachio'. The text 'The Alley' and 'Happy Pistachio Series' are prominent. The sheet is marked 'Not For Sale'.

Dessert and Drinks at The Alley

A close-up shot of a dessert and two drinks on a table. The dessert appears to be a waffle topped with cream and crunchy pieces. In the background, two large cups with straws are visible, one white with a blue lid and the other red with a black lid, both featuring The Alley branding. A small card with an image of the dessert and the text "OOLOMATCHA" is placed next to the plate. The setting seems to be an indoor cafe or shop, with people and merchandise visible in the blurred background.

Drink with Logo

A person holds a clear plastic cup filled with a layered beverage. The drink appears to have a creamy white layer, a golden-yellow layer, and a dark brown syrupy layer with boba pearls at the bottom. The cup has a blue logo with a stylized alpha symbol and the word "ALLEY" below it. In the blurred background, people are visible working behind a counter in what appears to be a cafe or boba shop.

The Alley Drink Shop

A view of a drink shop's window display, featuring various beverage advertisements and the shop's logo. The window is decorated with images of drinks like "Happy Pistachio," "Ube Brown Sugar Deerioca Creamy," "Crunchy Milo Milk Tea," "Strawberry Low-Fat Yogurt," and "Chocolate Latte." A sign reads "TOP PICK." Outside the window, there are tables and chairs.

Farm Fresh Drink

A cup of brown sugar milk tea with a cartoon reindeer peeking from the side. The Farm Fresh logo is visible at the top right.

Cafe Interior with Display Case

The image shows the interior of a modern cafe. A prominent illuminated logo with the letter 'a' and the word 'ALLEY' is displayed on the white wall. In the foreground, a glass display case showcases several pastries. The counter area features a blue and white color scheme, with concrete block accents. To the right, a black shelving unit holds various colored tumblers. A circular sign with the text 'NO OUTSIDE DRINK' is visible on the far right. Several flat-screen televisions are mounted on the wall above the counter.

Outdoor seating area with shops

An outdoor seating area with artificial grass, beanbag chairs, and blue folding chairs is set up in front of several shops. One shop has clothing displayed on racks. Another shop has a counter and seating inside. String lights are hung overhead. A large circular sign with the letter 'a' and the word 'ALLEY' is visible.

Two drinks on a table

A white cup with a blue lid and straw sits next to a white cup with a hot beverage topped with foam art. Both cups have blue branding. A yellow star-shaped object is visible in the background, along with a person sitting at a table.

Desserts and Drink

A collage of three desserts and a drink. The top section shows a slice of cheesecake. The bottom left shows a slice of chocolate swiss roll cake. The bottom right shows a cup of a creamy beverage with boba pearls and a topping of shredded meat. Wooden utensils with the brand name "ALLEY" are visible with the cheesecake and swiss roll.